How Accessplanit uses our explainer video to attract more customers
Often, there is a lot that can be done to improve your marketing strategy and those who showcase not just one or two but many
of the most effective methods, will be able to see a vast difference in the success of their business. Let’s take a look at one of our clients, accessplanit! They already had a great product: a learning and training management software solution for medium and large companies, a well organised website providing clear communication and a high-class customer service team to support their clientele.
One would think that should be enough… but we all know that in this current, highly competitive market, you can never sit back. Neither can you ever ignore marketing trends. Well, you can, but your competitor maybe won’t and will be one step ahead of you.
We asked Audrey Clark, marketing manager of accessplanit why they decided to use the service of Easy Explain Video and what the benefits they gained from ordering an explainer video from us were. As she stated: “True, we have a comprehensive website full of in-depth information about our product and service. However, we wanted to explain the immediate benefits of our system in 90 seconds. A fun, explainer video turned out to be the best solution for that and the feedback we received has been great. I’m very happy with the video, and have put it on YouTube and on our website, and it has been used to capture prospective client attention at a recent trade show LearnTech 2014 as well. It certainly helped to catch peoples eye and give them a better understanding of the impact a training management system can make to an organisation. Easy Explain Video delivered exactly what we requested, understood the brief perfectly, delivered on time and showed professionalism in all areas”.
