The annual Adobe Digital Marketing Summit will take place in Salt Lake City from 24th to 28th March. It is one of those events that we, digital marketing professionals, should keep our eyes glued to. Adobe is offering all sorts of creative products like the ones we, at Easy Explain Video, use for creating explainer videos for our clients: Adobe Illustrator, After Effects or Premier. In the same way that we use their products to create videos, so Adobe uses explainer videos to help customers understand their products. That is how this game is played and we are glad to know that one of the digital marketing giants thinks alike, justifying the usability and importance of explainer animations. The following is the one that Adobe uses to demonstrate what the Adobe Marketing Cloud is about, which is the main topic of this year’s marketing summit.
To remember Steve Jobs’s on his birthday on 24th February, we decided to reimagine the legendary moments when he announced the very first iPhone in 2007 at the Apple’s Macworld event, in the form of a typical Easy Explain Video animation. At the same time of Jobs’ birthday took place the Mobile World Congress in Barcelona. This was also a good reason for us to create a marketing video, which illustrates the moment that changed modern mobile communications. In the video, we used the original recordings of Jobs’ presentation and showcased the main elements of Apple’s design development throughout the years. Our feel-good animation has been having more than 21,000 YouTube views and publications on international Mac forums at the time of writing this article. For example, it is featured on the following blogs: Macobserver, Cultofmac, CNEWS, newsru.com and kreativ.hu among others.
You can watch the video here.
Interested in marketing videos? Check out our marketing video portfolio.
