We are living in the video age. Had it not been true, funny videos of babies and prisoners dancing in harmony on exciting numbers would not be going viral and getting viewed by individuals from every country.
The truth is that the obscure intrigues us. We are amused by things that are not just funny but inspire some sort of an emotion in us. That happens because videos make us feel something and teach us something. They touch our hearts as we consider them to be true visual delights.
First we used very simple drawings on walls of caves in order to inform each other and to tell a story or explain things.
Simplifying these lead us to signs such as hieroglyphs.
Instead of using hundreds and thousands of signs – one for each word – humans decided to create signs for certain sounds – letters were born.
Texts are great for spreading information and to document things.
Reading gives you the opportunity to have a look inside someone else’s mind, even if the writer has passed long time ago.
Obviously text will always be the main tool for certain things, but our everyday lives are now running so fast we need to make decisions as quick as possible.
That is why the most powerful marketing tools are images; moving images to be precise.
Video is not only the fastest way to explain, introduce, describe or even teach something new.
It also has to be entertaining in some way.
Why, you ask?
Often, there is a lot that can be done to improve your marketing strategy and those who showcase not just one or two but many
of the most effective methods, will be able to see a vast difference in the success of their business. Let’s take a look at one of our clients, accessplanit! They already had a great product: a learning and training management software solution for medium and large companies, a well organised website providing clear communication and a high-class customer service team to support their clientele.
One would think that should be enough… but we all know that in this current, highly competitive market, you can never sit back. Neither can you ever ignore marketing trends. Well, you can, but your competitor maybe won’t and will be one step ahead of you.
