The Evolution of Telling – How we explain
First we used very simple drawings on walls of caves in order to inform each other and to tell a story or explain things.
Simplifying these lead us to signs such as hieroglyphs.
Instead of using hundreds and thousands of signs – one for each word – humans decided to create signs for certain sounds – letters were born.
Texts are great for spreading information and to document things.
Reading gives you the opportunity to have a look inside someone else’s mind, even if the writer has passed long time ago.
Obviously text will always be the main tool for certain things, but our everyday lives are now running so fast we need to make decisions as quick as possible.
That is why the most powerful marketing tools are images; moving images to be precise.
Video is not only the fastest way to explain, introduce, describe or even teach something new.
It also has to be entertaining in some way.
Why, you ask?
Simply because all the information you are about to hear for the first time from someone you don’t even know is hard to adopt.
So what we are really missing is trust. Question: How to gain trust within seconds?
By adding a universal language to videos: feelings.
Feelings like humor, cuteness, weirdness, even sadness will raise the viewer’s attention and that will turn into engagement. Trust follows almost instantly.
See it for yourself!
http://www.easyexplainvideo.com/portfolio/
