Often, there is a lot that can be done to improve your marketing strategy and those who showcase not just one or two but many
of the most effective methods, will be able to see a vast difference in the success of their business. Let’s take a look at one of our clients, accessplanit! They already had a great product: a learning and training management software solution for medium and large companies, a well organised website providing clear communication and a high-class customer service team to support their clientele.
One would think that should be enough… but we all know that in this current, highly competitive market, you can never sit back. Neither can you ever ignore marketing trends. Well, you can, but your competitor maybe won’t and will be one step ahead of you.
The annual Adobe Digital Marketing Summit will take place in Salt Lake City from 24th to 28th March. It is one of those events that we, digital marketing professionals, should keep our eyes glued to. Adobe is offering all sorts of creative products like the ones we, at Easy Explain Video, use for creating explainer videos for our clients: Adobe Illustrator, After Effects or Premier. In the same way that we use their products to create videos, so Adobe uses explainer videos to help customers understand their products. That is how this game is played and we are glad to know that one of the digital marketing giants thinks alike, justifying the usability and importance of explainer animations. The following is the one that Adobe uses to demonstrate what the Adobe Marketing Cloud is about, which is the main topic of this year’s marketing summit.
