Startups that face the big challenge to present their idea to investors and customers will have to ask themselves: what are the best tools to present their pitch.  As nowadays the human attention span is getting shorter and shorter, a clear visual message is always highly useful. Since people are used to commercials and short film pieces, a short video can help entrepreneurs to show their product to their audience effectively and even to discover for themselves what their real focus is (due to the short format of the video). It can be delivered on a website, to be sent as a link or used during a presentation, perhaps as an intro or as an addition to a longer verbal personal presentation on stage.

Even big investment companies have started to discover the usability and potential of this media. Find out how Simpleshow, a start-up video production company have raised 5.4 million dollars to boost their business.

 

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