For an explainer video to work wonders, it has to be something worth-watching. It should be the perfect blend of an endless string of traits such as engaging content, appealing aesthetics, apt audio and a lot is an assortment of qualities that can negatively influence your video.Things get tricky because people are so caught up in including the‘must-haves’ that they often entirely forget about the ‘must-not-haves’. When this happens, quality suffers which can easily be translated into losing your customers for good.