Startups that face the big challenge to present their idea to investors and customers will have to ask themselves: what are the best tools to present their pitch.  As nowadays the human attention span is getting shorter and shorter, a clear visual message is always highly useful. Since people are used to commercials and short film pieces, a short video can help entrepreneurs to show their product to their audience effectively and even to discover for themselves what their real focus is (due to the short format of the video). It can be delivered on a website, to be sent as a link or used during a presentation, perhaps as an intro or as an addition to a longer verbal personal presentation on stage.

Even big investment companies have started to discover the usability and potential of this media. Find out how Simpleshow, a start-up video production company have raised 5.4 million dollars to boost their business.

 

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Video marketing serves as a trigger for Click through Rate. Video marketing tempts a great deal of traffic and thebest part is that you can actually measure your success. Video marketing is for one and all.You can breathe life into the idea of making your business the next big thing because a vast majority of internet users absolutely love them. Video marketing can unlock endless opportunities as a one-minute video translates into remarkable customer reach. In order to amplify the effect of your efforts, hiring professionals is the best bet. Not only are they well-versed with the nitty-gritty of video making, it will be a lot easier to optimize them as per your needs as well. As the number of smart phone users increases, a phenomenal increase has been observed in the number of individuals who now view videos on their hand-held gadgets. This is where video marketing works its magic as customers are more likely to purchase a product if they can see a video related to it. A lot of buying decisions are based on the emotional responses a video inspires. Since a video acts as a stimulus for the viewer’s imagination, individuals feel the kind of emotion that allows them to say yes to a purchase decision. Video marketing can work wonders for any business because videos can be used to drive cross sales.Once a video ends, exit links can be displayed, allowing you to showcase other services or products a business has to offer. Holidays are the happiest times for business owners as the sales go through the roof. With videos, it is possible to take things a step forward. More videos are viewed during the holiday season and you can easily witness your visitors transitioning into customers. Video marketing can help you meet and exceed customer expectations. Customers want to be facilitated in every possible manner. Once you accomplish that with video marketing and live up to your customer’s standards, you have a reason to pat your back. While you may be inclined to dismiss video marketing as a rage that will die out soon, that is not going to happen. In fact, with time, video marketing is growing and the end is nowhere in sight. Want to get your business off the ground? Use video marketing and redefine success.

Often, there is a lot that can be done to improve your marketing strategy and those who showcase not just one or two but many of the most effective methods, will be able to see a vast difference in the success of their business. Let’s take a look at one of our clients, accessplanit! They already had a great product: a learning and training management software solution for medium and large companies, a well organised website providing clear communication and a high-class customer service team to support their clientele.
One would think that should be enough… but we all know that in this current, highly competitive market, you can never sit back. Neither can you ever ignore marketing trends. Well, you can, but your competitor maybe won’t and will be one step ahead of you.

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