Traffic is equivalent to a life-support system for any online business. We come across businesses that are willing to go the extra mile if it means securing even the slightest improvement in the number of visitors they receive. This is because these businesses know that without tempting traffic, they do not stand a chance to survive.
For an explainer video to work wonders, it has to be something worth-watching. It should be the perfect blend of an endless string of traits such as engaging content, appealing aesthetics, apt audio and a lot is an assortment of qualities that can negatively influence your video.Things get tricky because people are so caught up in including the‘must-haves’ that they often entirely forget about the ‘must-not-haves’. When this happens, quality suffers which can easily be translated into losing your customers for good.
Startups that face the big challenge to present their idea to investors and customers will have to ask themselves: what are the best tools to present their pitch. As nowadays the human attention span is getting shorter and shorter, a clear visual message is always highly useful. Since people are used to commercials and short film pieces, a short video can help entrepreneurs to show their product to their audience effectively and even to discover for themselves what their real focus is (due to the short format of the video). It can be delivered on a website, to be sent as a link or used during a presentation, perhaps as an intro or as an addition to a longer verbal personal presentation on stage.
Even big investment companies have started to discover the usability and potential of this media. Find out how Simpleshow, a start-up video production company have raised 5.4 million dollars to boost their business.
